How Product Designers Can Drive Innovation in the Age of AI

In the AI era, product designers are evolving from visual creators to innovation leaders, harnessing data and intelligent tools to enhance user experiences. Adapting to AI technologies, designers face new challenges and opportunities in driving intelligent product innovation. This discussion will cover key strategies, emerging trends, and lessons from top AI companies, offering insights into effectively navigating these changes. We will also deep dive into examples from leading AI unicorn companies, which not only demonstrate the cutting-edge applications of AI but also provide valuable insights and lessons for us to learn from.

December 4, 2024

4:00 pm

5:00 pm

PST

ALL SPEAKERS

Yan Liu

Principal Product Designer, Microsoft

Hello! I'm Yan, bringing over 8 years of product design expertise across multinational Internet giants (Microsoft, Spotify), unicorn startups (Nextdoor), and consulting agencies (Boston Consulting Group). I'm currently a Principal Product Designer at Microsoft, responsible for the user experience and development of artificial intelligence products for key Microsoft products such as Teams and Copilot. My responsibilities include using data-driven approaches to deliver personalized user experiences and exploring the application potential in emerging fields like human-computer interaction and AI. I has developed unique expertise in leading product growth, shaping product vision and strategy, and formulating effective go-to-market strategies. By deeply understanding market trends and customer needs, I'm able to set clear development directions and goals for products, and create forward-thinking, actionable plans. In particular, I excel at designing 0-to-1 products, with insightful perspectives and methodologies that allow me to create competitive products that meet market demands from scratch.

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