Thriving in the AI Era as a Product Designer

As AI reshapes the tech landscape, product designers face new challenges and opportunities. This session explores how AI is transforming key design processes and the future of our profession. Learn how to leverage AI technologies to create innovative, user-centric designs while adapting to the evolving nature of product design. Join us to discover strategies for thriving in the AI era, turning potential disruptions into opportunities for growth and creativity.

December 4, 2024

3:00 pm

4:00 pm

PST

ALL SPEAKERS

Peter Zhao

VP, Product Design, J.P.Morgan

👋🏼 I'm Peter Zhao 👦🏻; I am a thinker, explorer, and visual communicator. I am dedicated to creating meaningful experiences, solving business problems, and bringing positive impacts to users. With over 8+ years of industry experience, I've transitioned from a craft-driven creator into a system thinker and problem solver. I’ve been able to apply my human-centered design philosophy to translate company visions into viable and pleasurable products. In my role, I led the strategy and design, took multiple products from 0 to 1, implemented design systems, led design teams, and worked with cross-functional teams to adopt UX best practices into scrum ceremonies. From an early age, I've had a deep yearning to understand the 'why' and 'how' of everything, and experiment with new ideas. I’m not one to shy away from the unfamiliar and never satisfied with “just good enough”. I’m always looking for new lessons to learn, new stories to hear, new dots to connect, and passing on that learning. Outside of work, I’m an enthusiast cinema photographer, die-hard techie, toys collector, and a huge proponent of new experiences through adventure.

MORE SESSIONS

Designing with Intelligences

The explosive rise of generativeAI has captivated our collective imaginations. It also has us wondering, how will it become a part of the way we live and work? How do we start participating in this grand experiment with a transformative new technology? After two decades of sophisticated advances in interface design, how did we end up back at a command line AGAIN? In this talk we will cover the following: 1. When are we in the trajectory of this AI transformation? A brief timeline of artificial and natural intelligences, and their intertwined discoveries. 2. Where do we begin to explore and apply AI to our products and services? When to play with AI and when to productize it. And maybe a few don’ts. 3. How do we evolve the way we create new products and experience? New ways of working with AI. Learn what AI means to you and chart a course for yourself with it through this new period of emerging possibility and opportunity.

Christine Park

Design Director and Author, raygunfactory

See details

AI inside + out: enhancing products and process

Explore our dual-track AI journey: how we're embedding AI capabilities to enhance the products we build, while simultaneously leveraging it to transform our internal workflows processes. This session will examine the parallel paths of customer-facing AI innovation and behind-the-scenes operational excellence.

Christine Sheller

SVP, Experience Research + Design, O3

Mark Angelow

Senior UX Designer, O3

Simone Dehel

Senior UX Designer, O3

Mike Gadsby

Co-Founder and Chief Innovation Officer, O3

See details

How Product Designers Can Drive Innovation in the Age of AI

In the AI era, product designers are evolving from visual creators to innovation leaders, harnessing data and intelligent tools to enhance user experiences. Adapting to AI technologies, designers face new challenges and opportunities in driving intelligent product innovation. This discussion will cover key strategies, emerging trends, and lessons from top AI companies, offering insights into effectively navigating these changes. We will also deep dive into examples from leading AI unicorn companies, which not only demonstrate the cutting-edge applications of AI but also provide valuable insights and lessons for us to learn from.

Yan Liu

Principal Product Designer, Microsoft

See details

Unleashing Creativity: Real-World AI Techniques from CRZY Design Studio

Dive into the groundbreaking world of design powered by AI with CRZY Design Studio’s latest keynote, “Unleashing Creativity: Real-World AI Techniques.” This engaging session will take you behind the scenes of how CRZY Design has integrated AI tools into their client work, sharing hard-earned insights and practical techniques. Learn from real client projects that utilized innovative platforms like MidJourney for image generation, Runway for video creation, and ChatGPT for content crafting. This talk is perfect for designers, marketers, and creative professionals looking to harness AI to elevate their work, streamline processes, and inspire new possibilities.

Stephen Gates

Founder, CRZY Design

See details